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25 Top Book Marketing Ideas From Zorba Press

More than one million books are published every year. Every author wants to know the secret of selling many books. But nobody knows the secret. A well written book, with a subject of wide appeal has the best chance for success.

The most important thing is to have confidence. If you have a written a good book, it will usually be discovered, sooner or later, by an appreciative reading public.

  1. Get prepared: Be prepared to talk about your book for various lengths of time, including 5 minutes, 15 minutes, 30 minutes, and 60 minutes.
  2. Make sure that the answer to all these questions is “the author”:
    “Who owns the copyright to my book ? …
    Who owns the movie rights? …
    Who owns the “sub” rights ? …
    If I am not satisfied with the way the publisher is promoting the book, how do I terminate the contract ?
  3. Book marketing these days is done with a computer on the Internet. … You should learn the basics about email, website updating, and web searching. If you are not “technology savvy” then you should hire somebody who has excellent skills. Find an honest and hard-working grad student whose major is book publishing, and then hire him or her to do your book’s publicity and Marketing, for maybe $ 20 per hour. New York University has an excellent publishing course: that might be the place to find someone.. This student could do the following things below, and much more.
  4. Make a website. It should the feature the book, but also be about a subject closely related to the book. When people come to the website for the free and interesting information (about the related subject), then they will learn about your book.
  5. Write a captivating news release about the book.
  6. Send free copies of the book, and the news release, to any person you know who has some fame or influence. Ask them to send you some positive comments about the book.
  7. Add these positive comments to the website. Also add to your website, any other positive comments from any of your “non famous” readers.
  8. Get prepared: Be prepared to talk about your book for various lengths of time, including 5 minutes, 15 minutes, 30 minutes, and 60 minutes.
  9. Book marketing these days is done with a computer on the Internet. … You should learn the basics about email, website updating, and web searching. If you are not “technology savvy” then you should hire somebody who has excellent skills. Find an honest and hard-working grad student whose major is book publishing, and then hire him or her to do your book’s publicity and Marketing, for maybe $ 20 per hour. New York University has an excellent publishing course: that might be the place to find someone.. This student could do the following things below, and much more.
  10. Ebooks ! … Make sure that your book is available in various ebook formats, including EPUB, Apple’s format (for iPad and iPhone), and Kindle. Join Amazon’s program called “Kindle Lending Library”.
  11. Contact newspapers and tell them about the book and the author. See if they will do a story about the book.
  12. Contact radio stations and tv shows and tell them about the book and the author. See if they will do a story about the book.
  13. Contact book stores, and see if they are interested in an “author signing” event.
  14. If you own the movie rights, try to find a literary agent from AAR.They don’t have a phone number, you need their website: http://aaronline.org/
  15. This website is one the best for ideas about Book Marketing:

    http://publishing.about.com/od/BookMarketingAndPublicity/a/About-Book-Marketing.htm

  16. This is “the classic” book about book marketing:

    http://www.amazon.com/1001-Ways-Market-Your-Books-ebook/dp/B00QVOGGCK

  17. Another good book is: Social Media Marketing for Dummies (get the latest edition)
  18. Jane Friedman has written an article about book marketing:

    http://janefriedman.com/2013/11/12/book-marketing-101/

  19. About.com on Book Marketing

    http://publishing.about.com/od/BookMarketingAndPublicity/a/Creating-A-Book-Marketing-And-Publicity-Campaign.htm

  20. 89 Ideas for Selling Books

    http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

  21. Make a Book Trailer … a 2-minute video about the book
  22. Find a book distributing company to sell your book to libraries.
  23. Book Marketing Experts

    http://www.slideshare.net/michellecampbellscott/8-book-marketing-experts-to-follow

  24. Brian Jud: Ten Ways To Market Your Book

    https://www.createspace.com/en/community/docs/DOC-1552

  25. John Kremer: Book Marketing and Book Promotion

    http://www.bookmarket.com/

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